The personal brand is a true «professional life insurance» and has a direct relationship with the relevance, reputation of the lawyer, his ability to attract new clients and cases, their loyalty and the employability of the legal professional
In this book, Francesc Domínguez presents in an entertaining and practical way how competent lawyers can develop their full potential to achieve their goals and create a relevant space in the market.
The book is of great interest to all types of lawyers, from those who practice in their own one-person, small or medium-sized law firm, to those who work for someone else or those who work as a partner, associate or junior in a large law firm or in a Big Four. It is also of interest to business lawyers and other professionals, such as economists, advisers or consultants.
The work is essential for all those professionals who want to make a qualitative leap in their professional career. Enjoy it!
CHAPTER ONE. THE FOUNDATIONS OF A SUCCESSFUL CAREER
CHAPTER TWO. PERSONAL BRANDING
CHAPTER THREE. PERSONAL BRANDING AND THE HIRING OF PROFESSIONAL SERVICES CONCLUSIONS
Has been the pioneering legal marketing consultant in continental Europe since 2001. He helps law firms and lawyers manage their corporate and personal brands to become leaders in their market and get the kind of clients they wish to have.